Power Sport Services turns its attention toward recovery and growth

With a pandemic that has lasted far longer than anyone ever anticipated, Power Sport Services – like so many other organizations, has been directly impacted by two years of public safety measures, preventing us from producing The Motorcycle Shows in 2021 and 2022 across Canada. It has been an incredibly challenging time for the entire live events’ industry and show production companies across the country, who have been forced to make difficult decisions to protect their resources and secure their future. While Power Sport Services remains in an incredibly strong position, we are certainly not immune to these challenges.

While operations have been scaled back, we are working to position The Motorcycle Shows for recovery and regrowth, like so many other organizations affected by COVID-19. As part of our long-term planning, we will need to fill the void arising from the recently announced retirements of our General Manager and Toronto Show Manager. The recent promotion of Bianca Kennedy, to the role of Director of Market Expansion and Events, is an important step that allows Power Sport Services to immediately start this transition. We are planning to ramp up operations in the summer months, as we actively turn our attention toward 2023 show production.

“Unfortunately, no organization has been immune to the effects of the global pandemic, including Power Sport Services. I would like to extend my utmost gratitude and appreciation to each of the staff team for their ongoing service and dedication to the industry and The Motorcycle Shows”, stated Michelle O’Hara, President of the organization. “The Power Sport Services team remains committed to long-term planning so that we can ensure future sustainability and growth of our industry”.

As provinces across the country continue to unveil more sustainable and long-term re-opening plans, a return to pre-pandemic life is looking more and more imminent. The Motorcycle Shows team is very optimistic and committed to continue to deliver exceptional show experiences for exhibitors and attendees alike in 2023.  We know a thriving marketplace, where the entire industry can gather in-person to transact business, is absolutely critical to the continued growth and success of our industry.  We also know that after a two-year hiatus from our events, there is a tremendous opportunity to innovate and elevate The Motorcycle Shows experience, for both exhibitors and attendees.  We look forward to sharing the details of our vision and plan for the 2023 Motorcycle Shows in the weeks and months to come.

While we look forward to sharing more information on our upcoming shows, we also look forward to sharing our market expansion efforts to grow motorcycling and off-highway riding in Canada. This includes developing immersive marketing programs that build more mainstream awareness around the many benefits of riding, with a particular focus on reaching people with varying interests, diverse backgrounds and across different generations. We are excited to rally the entire industry around these new efforts, with a 2023 relaunch that is bigger and better – so stay tuned for further updates.

For questions regarding The Motorcycle Shows, please contact Bianca Kennedy, Director of Market Expansion and Events by calling 1-866-375-1974 or by sending an email to bkennedy@powersportservices.ca.

About Power Sport Services (PSS):
Power Sport Services™ (PSS) is the operating name of 8061246 Canada Inc., a wholly owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).  Power Sport Services™ focuses on innovation and leading-edge management of the motorcycle, OHV and power sport vehicle shows and the Open Road Powersport Insurance program.

About the Motorcycle & Moped Industry Council (MMIC):
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.

About the Canadian Off-Highway Vehicle Distributors Council (COHV):
The Canadian Off-Highway Vehicle Distributors Council (COHV) is a national, non-profit trade association that represents the manufacturers and distributors of off-road motorcycles, all-terrain vehicles and recreational off-highway vehicles (ROVs)and related products and services in Canada. COHV remains dedicated to the fundamental aspects of ATV and Off-Highway Vehicle safety.