FOR IMMEDIATE RELEASE

 

Thursday, February 3, 2022

Power Sport Services announces that Bianca Kennedy has been promoted to Director of Market Expansion and Events

Markham, ON: Power Sport Services is pleased to announce the promotion of Bianca Kennedy to Director of Market Expansion and Events. This announcement comes on the heels of Ray Sriubiskis, General Manager, announcing his plans to retire from Power Sport Services, effective March 18, 2022.

In her new role, Bianca will be responsible for overseeing the planning and production of all shows and events under the ownership and management of Power Sport Services, including leading the events’ team to deliver dynamic and high-value experiences for exhibiting and attending audiences alike.  Additionally, Bianca will be responsible for driving the industry’s market expansion efforts to grow motorcycling and off-highway riding in Canada, including developing immersive marketing programs that get more people to take notice of how powersports can fit into and enhance their lives, with a particular focus on reaching people with varying interests, diverse backgrounds and across different generations.

“The future of powersports in Canada is inclusive, innovative and expansive, and everyone is invited to join the ride and discover how motorcycling and off-highway riding can fit into and enhance their lives”, stated Bianca.  “I look forward to continuing to work with my colleagues at Power Sport Services, The Motorcycle and Moped Industry Council and The Canadian Off-Highway Vehicle Distributors Council, to expand mainstream awareness around riding, to welcome new riders to our community, and to deliver exceptional motorcycle and OHV events”.

Michelle O’Hara, President of PSS added, “With a successful career spanning over 20 years, Bianca has a remarkable reputation for creating shows and events that provide unparalleled experiences for all that attend.  Since joining PSS in 2013, she has spearheaded the growth of our exhibitor base year-over-year by providing profitable, engaging platforms that deliver the highest level of brand awareness and customer service.  In addition, she has bolstered show attendance by introducing new show features, and by implementing creative marketing and public relations initiatives.  As a seasoned promoter, Bianca’s new role in market expansion will ensure continued alignment of strategic growth strategies for motorcycling and off-highway ridership in Canada.  I look forward to working with her in her new capacity.”

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About Power Sport Services (PSS):
Power Sport Services™ (PSS) is the operating name of 8061246 Canada Inc., a wholly owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).  Power Sport Services™ focuses on innovation and leading-edge management of the motorcycle, OHV and power sport vehicle shows and the Open Road Powersport Insurance program.

 

About the Motorcycle & Moped Industry Council (MMIC):
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.

 

About the Canadian Off-Highway Vehicle Distributors Council (COHV):
The Canadian Off-Highway Vehicle Distributors Council (COHV) is a national, non-profit trade association that represents the manufacturers and distributors of off-road motorcycles, all-terrain vehicles, and recreational off-highway vehicles (ROVs)and related products and services in Canada. COHV remains dedicated to the fundamental aspects of ATV and Off-Highway Vehicle safety.